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Welcome to our Table!

We work everyday with passion and dedication to create new wine stories to share with our restaurant and retail customers, and consumers visiting monopoly stores.

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Social Wines team

Our WoW

As a small dynamic team we work closely together and with our partners. We are committed to be the eyes and ears for our partners in the market. Therefore we dive into analytics, consumer trends and market insights to understand the needs of wine consumers and challenge ourselves and our partners to meet them. We are solution-oriented and aim to find new business opportunities through innovation and development. We are committed to contribute towards sustainability in ourwork and encourage green choices by offering collaboration opportunities supporting them.

Our route to market

Social Wines team has over 60 years of experience working with the monopoly and developing the business. As part of Anora Group we can operate in all sales channels. Our strong On-Trade team has nation wide presence working with restaurant- and hotel chains and private restaurants. We also have in-house Travel Retail and Retail teams with extensive expertise. Our in-house digital marketing team guides us to reach the consumers through the leading Finnish consumer communication platform for wines,

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Our mission is to make world more social - glass by glass

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Our Team

Saija Kovalainen

Managing Director

My background before wine is from Restaurant and event business. With wine I have worked in various positions from sales and marketing to business development and leadership. It is inspiring to work within this dynamic trade with creative and passionate people and learn something new every day. Value growth and consumer insights are close to my heart. Innovation based on market data and delivering on that is what truly drives me on a daily basis.

Tiina Heinonen

Business Development Manager

Even if my master’s degree is from business law, I have always worked in different marketing positions. First with several FMCG brands before joining the beautiful world of wine. Now it’s been over 16 eventful years in the wine business with a pleasure of having been able to work with many wines and partners around the world. I consider myself an easily approachable and well-organized problem solver who enjoys working with people - and figures!

Nina Jansson

Commercial Director, Vinunic

I have worked within the wine industry and partner business for 20 years now. My expertise area is the alcohol monopolies, and I am happy to have had the opportunity to work with them on both sides of the Atlantic Ocean. I build and value long term partnerships and thrive from mutual successes. What drives me the most is to initiate projects, follow them through and see the results come to life. Working with the best partners makes this possible.

Marianne Fincke

Marketing Coordinator

My background is in marketing and communications and I have BA in media production. I coordinate and create promotional materials and help with PR events. There is always a lot on my table and I like it that way - because I’m the queen of everything! I mind about the little details and hate unfinished business. I am very passionate art-lover and I get inspired by innovative design. In my work I like to always emphasize the importance of visual features.

Our partners in wine

We are proud to represent a selection of remarkable wine producers from different parts of the world. Each producer has a unique and enchanting story to share through their beautiful wines. The stories are born in the vineyards and cellars, shaped by tradition and innovation, and crafted by the passion of the people behind the quality and taste. With every glass, we invite you to celebrate this journey from land to wine and the love and dedication they express.

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We at Anora believe life is to be enjoyed, but not at the cost of our planet. That's why we want to be best in class in sustainability in our industry.

Our Sustainability roadmap 2030 was created based on an extensive materiality analysis conducted in H1 2022. We have defined three key areas for Anora’s ESG-strategy: Planet, People and Product.

Read more (Anora website)

If you are a consumer visit Viinimaa website

Viinimaa is a Finnish website dedicated to the world of wines, catering to the interests of both aficionados and novices alike.

If you are a customer visit AnoraPro website

The Anora Pro website serves professionals working in the domestic alcohol trade. The use of the service requires registration.

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Social Wines logo

Social Wines was established in 2005. Today we are on a mission to offer the best selection of wines and beverages for Finnish wine lovers to enjoy.

We are part of Anora Group.

Contact us

Kaapeliaukio 1, FI-00180 Helsinki

+358 207 013 013

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Anora Pro logo